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West Engineering:
Visual Identity Showcase
W Mark Grid
The West Engineering logo represents strength, structure, and forward motion. The angled bars create a sharp, engineered “W” inspired by beams and framework used in heavy fabrication.
We built the mark by focusing on the brand’s core traits—precision, reliability, and movement. The result is a bold, scalable symbol that feels modern, technical, and built for tough environments.
We built the mark by focusing on the brand’s core traits—precision, reliability, and movement. The result is a bold, scalable symbol that feels modern, technical, and built for tough environments.
Primary Brand Mark
The orange was chosen for its visibility and energy. It represents strength, safety, and the high-pressure industrial environments West works in. It also gives the brand a bold, standout presence across machinery, uniforms, and vehicles.
Vehicle Livery Concept
Branded 4x4 design featuring custom decals and West Engineering’s industrial visual style.
Billboard Mockup
Outdoor signage design showcasing the brand applied in a real-world urban environment.
Website Interface Mockup
Desktop view of the West Engineering website, showcasing the updated brand system in a clean, modern layout.
Apparel Shoot
Lifestyle shoot featuring branded hoodies, highlighting an industrial streetwear look.
Mobile UI Concept
App icon and interface concept using the West Engineering brand system.
Safety Gear Concept
Branded hard hat design featuring the West Engineering mark in a bold, industrial setting.
Let's Talk
Contact us today to discuss your creative needs.
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